Sony will not be fine producing Spider-Man movies without Kevin Feige and Marvel | Column from the Editor

According to Deadline, Kevin Feige’s involvement in future Sony Spider-Man movies may come to an end, as well as their sharing of the character with Marvel. 

The breakup comes allegedly after Marvel/Disney demanded that they enter a 50/50 co-financing arrangement, most likely brought on by the fact that the most recent Spider-Man film broke $1 billion at the box office to become Sony’s most profitable movie of all time. Sony insisted that the agreement continue under their current arrangement, where the Disney/Marvel camp takes only a sliver of profits, knowing that the merchandising rights still reside with Disney. Disney refused, and now it seems like their deal will disintegrate, much like Peter Parker did in “Avengers: Infinity War.”

“Please, I don’t want to go,” he said in the film. Nobody else wants you to leave the MCU, either, Spider-Man. 

It’s been said many time already, and it comes down to money, specifically greed. Kevin Feige and Marvel Studios helped Sony create a winning franchise, and Sony is naive enough to think that they can maintain it without them. 

They would be absolutely wrong, if their mishandling of “The Amazing Spider-Man” and “Venom” series have shown us. Sony is a company that doesn’t understand the superhero phenomenon and they think incredibly short-term, rushing films like “Men in Black: International” and “Jumanji” out the door with barebones concepts and then gawks when their films only do average or abysmal (Note: “Jumanji” was a financial success, but it was incoherent, uninspired, and lacks everything needed to establish a longlasting franchise).

And then there’s their half-baked Venomverse films that are supposed to add up to a Sinister Six crossover film —  a weak cinematic universe concept that has less legs to walk on than Universal’s embarrassing Dark Universe. 

There’s a reason why everybody who has tried to put together a cinematic universe has failed except for Marvel: Marvel is the only studio that knows how to do them properly that has enough creative control over the studio bureaucracy that ruins films. Sony, on the other hand, is notoriously run by such bureaucracy and mismanagement. 

Men like Tom Rothman and Tony Vinciquerra who lead Sony, will see Tom Holland’s future Spider-Man films be sucked out of everything that makes them unique in a misguided attempt to align them with their Venomverse, which Rothman had a large hand in creating and should’ve been canceled upon conception (this is assuming that they don’t try to reboot Spider-Man again, recasting the webslinger for a fourth time). 

There’s also a reason why only two Sony films —  Spider-Man and the latest Tarantino film — broke $100 million at the domestic box office this year, which is Sony’s target audience and it often an indicator of how far a film will reach oversees. That’s because Sony is a reactionary, incompetent company, crippled by their own studio politics and “safe practices” that generify and ruin any unique properties they own. And when we look at their two successes —Spider-Man and Tarantino —  they have two things in common: minimal studio interference which is the result of  either an influential director (Tarantino) or producer (Feige). 

Without Marvel, Sony simply doesn’t know what to do with Spider-Man, and they are too inept to manage long-lasting franchises, which works out for them because very few of the films they independently produce are good enough to be longlasting.

There have been rumors that Sony is going to sell off its entertainment division, and Disney has been on a spending spree in the last decade, buying out the competition knowing that the properties they gain have more than enough potential to make their money back, and then some. 

Perhaps it’s time for Sony to formally put its entertainment division on the market, and let the pros handle things. Assuming Disney gets a good deal, future Feige-produced Spider-Man movies could pay for the acquisition of Sony Puctures alone down the road, and I’m sure they would love to add classic properties like “Seinfield” to Disney Plus.

But until they close that deal, or amend their current one with Sony, things don’t look so good for the cinematic Spider-Man. 

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