Columns

Celebrating 3 Years Of InReview | Column from the Editor

3 years go by fast. On June 13, 2018, fresh out of college and recently promoted to a full time employee at my newspaper job, I launched InReview. 

In the early days, posting ws sporadic, and our growth was slow. But in 2018, we gained our Gaming Editor, Andrew Baillargeon, and we garnered a small 500 views. In 2019, we gained our film critic, Alexis Stewart, and Darnell Henriquez, who briefly wrote about comic books and film for us, and we grew our readership sixfold, garnering 3,000 views for that year. Then we were starting to gain some steam, as last time this year, I bragged how we had passed 10,000 total website views, and were averaging over 1,000 views a month. 

Since November 2020, InReview has been averaging over 4,000 views a month — significantly more than our 2018 and 2019 totals combined, and in 2020, the site was viewed about 29,000 times — a total we’re about to surpass already. As of today, InReview has been viewed almost 57,000 times, which while it won’t pay any bills yet and the site remains to be a hobby, is something I’m very proud of. Every year we keep at it, our audience grows, and since we started, we’ve collaborated with other sites, started getting advanced screeners from indie filmmakers, and joined the Large Association of Movie Blogs. 

I can’t tell you what my expectations were when I launched this site in 2018, other than the fact that they probably were unrealistic, and I found out the hard way that establishing a brand-new platform with its own distinct identity takes time, effort, and dedication, and it can be greatly disparaging when you get started. And you shouldn’t do it alone — Andrew and Alexis have been fantastic, consistent, dedicated members of the site, and are a big part of why InReview has been so successful — when one of us gets burnt out, the site doesn’t cease to turn out content, like what happens to a lot of sites like this where only one person is behind the operation. Going forward, we’re always open to bringing on new writers, but it’s not for everyone. A lot of people want to maintain their own platforms, and while it can be easy to write about entertainment in short bursts, it’s hard to dedicate yourself to this type of writing, especially if you have a demanding job outside of this. 

As we close the book on Year 3 of InReview, we look forward to meeting new people, both readers, colleagues, collaborators and industry professionals alike, and to the continued growth of the site, as we do our best to hone our craft and give you the best quality entertainment commentary and analysis we can. 

Thank you for all your support, from everyone here at InReview. 

2 comments

  1. Congratulations! It bothers me that YouTube’s autoplay features mean that the platform can quietly massage numbers upwards while no-one is watching. Sure, Taylor Swift may have two billions hits on something, but that doesn’t mean anyone actually saw it, it could all be bots in the middle of the night. Having written for three million people, I get more feedback from a few thousand in wordpress communities and beyond, and figures like yours are all real readers, so filla, all killa, so well done indeed !

    Like

    1. Thank you! I know what you mean. One of the things I love about blogging is how accessible your audience is. The only time I hear from readers for my newspaper writing is usually when they feel strong enough — either positively or negatively — to write a letter to the editor. With traditional mass media, I definitely get the overall sense that, if readers don’t feel strongly one way or another towards something, they’re usually fine with passively engaging with it. But especially on WordPress, and beyond, there’s a strong and fantastic blogging community, which is part of what makes this so fun to do.

      Like

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